The Five Most Typical Beginner Mistakes

The Five Most Typical Beginner Mistakes

How do you invest in stocks? What do you invest in specifically?

Many newbies have probably asked a friend or googled these questions.

But there are other questions that are at least as important to ask: What should you NOT do when investing? What should you avoid investing in?

For me personally, investing in stocks has changed my life. I’ve invested myself into financial freedom. It has made it possible for me to move to Portugal with my two young boys.

From where we live, we can walk down to the beach. There is a trail that winds through the dunes and an area with protected wildlife (as you can see in the picture).

We swim, play tennis, sail, and ride horses… a lifestyle that I previously could only daydream about from my apartment in downtown Copenhagen.

Today, I live my dream.

This dream has been possible because I have managed to make a good return on my investment over many years.

It wouldn’t have been possible if I had thrown my money into a few bad investments.

Through my blog and my investing courses, I’m in touch with many private investors. I speak with a lot of people who have jeopardized their savings, and I have recognized some patterns.

In this blog post, I will look at the typical investment mistakes private investors commit.

Mistake 1: They Only Invest in Companies From Their Own Country

There is some geographical blindness when it comes to stock investing.

The typical Danish equity investor can almost only spot Danish companies.

The German investor almost only spots German companies.

If you are from the States, it might be alright only to invest in American companies, but if you live in a country with a smaller size economy, you should consider a greater geographical spread.

Mistake 2: They Invest in Very Risky Companies

Quite a few investors put a big portion of their money into very high-risk companies such as biotech, IT companies, or startups – or even cryptos.

What’s the problem with that?

Most biotech companies don’t have a product on the market yet.

They don’t have an income and they run with a deficit.

What you’re investing in is a hope that they can develop a future medicine. That’s an extremely risky form of investment.

If you take start-ups, the problem is similar. They might have a product on the market, but they probably still run with a deficit.

You can invest in risky business if you really want to, but it should only add up to 5-10% of your total portfolio.

The bulk of your money should be invested in companies with a stable (and growing) revenue and stable (and growing) profits.

Mistake 3: They Have No Reliable Strategy

A lot of people follow investment advice from random TV show or a podcast without being critical or even researching the company.

There are several pitfalls with this way of investing:

  • You risk investing in a company that is a flop. It might go bankrupt.
  • You risk investing in an excellent company, but at the wrong time when the stock is too expensive.
  • Or you risk getting wildly nervous when the stock has natural fluctuations – and selling at the wrong time – because you haven’t researched it yourself.

Mistake 4: They Leave the Investment Decisions to The Bank

Some of the most bitter private investors I talk to are those who have let the bank make the decisions for them.

After a decade or two, it dawns on them that the money isn’t growing, and the only people who are getting rich are the money managers.

They realize – with experience and lost opportunities – what is going on.

Why doesn’t their money grow and benefit from the power of compounding?

Because the bank will almost certainly invest your money in a mixture of their own stock funds and bonds.

What’s the problem with bonds?

This is how bond works: You lend your money to governments or to companies, and you get paid for that. The problem is that in a low interest rate market, that payment is very low.

The second problem with letting the bank invest is the cost.

Maybe you think it’s cheap. Let’s say they charge you 2% to invest your money for you. That doesn’t sound expensive, right? But it is. Because it’s 2% of the entire amount invested. If they manage to make a return of 3% per year and take 2%… well, they are getting fatter than you are.

Mistake 5: They Neglect Investing in Themselves

A lot of private investors buy stocks without really knowing what they are doing.

We send our children to swimming lessons so that they can learn to swim.

We give our children driving lessons so that they can learn to drive safely.

But nowhere do we learn about managing and investing our money. It’s not something we learn about in school, and it’s not something you need a driver’s license for.

To be fair, you won’t drown or kill someone if you throw yourself into it without knowledge or guidance, but you risk smashing your financial future and freedom if you don’t follow some basic traffic rules.

As Warren Buffett says: “the best investment you can make is an investment in yourself.”

Don’t be afraid of enrolling in investment courses. It might be the best investment of your life.

You Are Your Most Important Asset

My life in Portugal wouldn’t have been possible if I had made bad investment decisions.

It wouldn’t have been possible if I had let the bank invest my money for me.

It wouldn’t have been possible if I had bought in greed or sold in panic.

It has only been possible because I have received a stable and good return over years – and that is something I have learned to create.

It’s not luck. It’s based on knowledge.

You can get the first bit of knowledge by reading my book Free Yourself. You can download it here.

Warren Buffett’s Top Stock Picks

Warren Buffett’s Top Stock Picks

Buffett is all about buying stocks that are cheap and keeping them for the long haul. This investment strategy has made him one of the world’s richest men.  

What does his stock portfolio look like right now?

The good news is that you can easily look that up on various websites (I’ll tell you how below).

The bad news is that not all the stock picks are his.

He has two apprentices – Ted and Todd – working for him, and they both have double digit billion portfolios to manage themselves. Sounds like a lot of money, right? But that’s peanuts in Buffett’s world. He has close to 150 billion waiting in cash right now, ready to be invested in what he calls “an elephant size” acquisition.

Warren Buffett’s company Berkshire Hathaway has stocks in 49 different publicly traded companies (plus 63 wholly owned subsidiaries).

It’s safe to assume that the top seven are his own investments.

Here they are:  

1. Apple 

Warren Buffett has been being Apple shares since 2016. The stock price has tripled since then.

He owns almost a billion shares that, at the time of writing, are traded at 117 USD per share.

That means his slice of Apple is worth more than 100 billion dollars.

That’s really a lot of money, and it makes Apple one of his biggest investments.

Apple makes up almost 50 percent of the value of all the stocks and shares that Berkshire Hathaway owns in publicly traded companies. 

2. Bank of America

Bank of America is a very interesting company on the list.

While Buffett seems to be selling most other banks and financial services since the COVID-19 dip in March, he is very actively buying up shares in Bank of America. 

His actions seem to be telling us that Bank of America is his bet for the future.

He has more than a billion shares, and they account for more than 9 percent of Berkshire’s portfolio of publicly traded companies. 

3. Coca-Cola  

Coca-Cola is one of Warren Buffett’s most notorious investments, and it goes a long time back.

He first invested in the soft drinks company in 1988 when the share price was depressed due to the flopped innovation called “New Coke”. At the time, Coca-Cola felt threatened by Pepsi’s sweet version of a coke, and they remade their own soft drink into a more sugary version too, but customers disliked it.

They had to go back to the original Coke after a while. 

Warren Buffett’s investment in Coca-Cola was a massive bet at the time. He bought 24 million shares worth 1.8 billion dollars – and he wasn’t as big as he is now. Berkshire’s book value at the time (1989) was 4.9 billion.

Would you bet around 20 percent of your wealth on one single company? It says a lot about how bold an investor he really is.

Today, Coca-Cola makes up almost 9 percent of Berkshire’s portfolio of publicly traded stocks.

4. American Express 

Warren Buffett first invested in American Express after the so-called Salad-oil scandal in 1964 that made all financial stocks fall rapidly. 

American Express fell with the market, and after a drop of around 50 percent, Warren Buffett stepped in and bought shares.

He has invested in American Express many times after that.

Today, American Express represents 7 percent of Berkshire Hathaway’s portfolio of publicly traded stocks. 

5. Kraft-Heinz   

Warrren Buffett has very publicly said that he is happy with Heinz but paid too much for the Kraft part of the consumer product giant – and that he would have sold it if he could. 

Obviously, he couldn’t. It’s still on the list and makes up for around 4 percent of the stock portfolio.

6. Moody’s    

Moody was originally a spin-off of another investment he had (Dun & Bradstreet – he has since sold that). 

After the financial crisis, he sold some of the shares, maybe because Moody’s was criticized for being too generous with their ratings and indirectly having contributed to creating the housing bubble that preceded the financial crisis.

Today, Moody’s totals 3 percent of Berkshire’s portfolio of publicly traded companies. 

7. U.S. Bancorp    

Warren Buffett has invested in U.S. Bancorp for many years, but after the COVID-19 dip in March, he has sold off slices of it together with many other banks. He has, for example, completely exited Goldman Sachs – as well as all the airline companies he had stocks in. 

Today, U.S. Bancorp amounts to 2 percent of Berkshire’s portfolio of publicly traded companies. 

All the Others

Berkshire Hathaway owns shares in 49 publicly traded companies, but many of the other positions are investments that Ted and Todd have made.

Ted Weschler and Todd Combs have a completely different investing style from Warren Buffett. They invest in things that he has always avoided, like pharmaceuticals, IPOs and fintech. 

Berkshire Hathaway also has 63 fully owned subsidiaries, such as the insurance company Geico, the sports label Brooks, the battery producer Duracell, and the chocolate factory See’s Candies.

How to Look Up Buffett’s Stock Portfolio

The original source is the Securities and Exchange Commission’s website SEC.Org. You’ll get the most reliable data from their site.

The problem with SEC’s site is that it’s not very user-friendly. It will only give you a status update of what Berkshire has stocks in – not what they sold or bought in the last quarter. That means you have to compare data quarter by quarter to figure out what is going on. Also remember, you can only search by company – not the investor’s name. 

There are other websites that make SEC’s data more accessible. They are,, and WhaleWisdom. On these websites, they’ll show you the development and let you search by the investor’s name. 

Don’t forget the e-book Free Yourself.  It’ll teach you how to calculate how much a company is worth. You can get it for free here

Buffett’s Five Rules for Investing

Buffett’s Five Rules for Investing

Buffett became a billionaire by investing in stocks, and his method is simple. It’s about buying stocks that are cheap. 

Yes, thanks, that sounds easy… But stocks in which kinds of companies? What are the criteria for selecting them? What are the rules?

Here are the investing principles boiled down to five simple rules. 

Rule number 1: The Company Must Be Stable

Both revenue and profit should be steadily rising. 

This sounds obvious – but a lot of private investors already err here.

They buy stocks in the latest fad, maybe an IPO or a biotech company, without checking whether the company makes a profit. Or they might buy shares in something that they really like or even fall head-over-heels in love with, like Tesla (“what a nice car, and it’s good for the environment!”) without realizing that it’s running on a deficit (Yes, Tesla is losing money). 

If there’s no profit, there’s no stability. It’s hard to predict the future, and that makes it hard to assess the value of the company.

Rule Number 2: The Company Must Sell Something You Understand

Buffett says you must invest within your field of competence. This means you need to understand whatever service or product the firm sells. 

Lets use the biotech example again. Very few investors really understand what a biotech company is trying to develop. It’s too complicated even for the specialists; if you’re a scientist, you have no real knowledge of the trials within the company.

This means you have no idea what a future product would look like or whether it might be better than a competitors, because it doesn’t even exist yet.

Rule Number 3: The Company Must Have a Future 

You should be very sure that the company will be bigger in 10 years. How can you be sure of that? 

You can be fairly certain that the company will grow if it’s protected by competitive advantages like economies of scale, switching costs, toll bridge, patents or secrets. If you want to know more about competitive advantages, you can read  my free e-book here.

Is that the case in a biotech company? Can you be sure that they will be bigger in 10 years? If they haven’t developed any products yet, you have no idea whether they’ll even exist in 10 years.

Rule Number 4: The CEO Must Be Trustworthy and Competent

How do you know if the management is trustworthy and competent?

When it comes to trust, you have to use your social skills – just like you would use them when meeting people in real life. Watch videos, read interviews and, if you can, meet them in person. Trust your gut feeling.

When it comes to competence, look at the numbers. By numbers I don’t mean the stock price. I mean the company’s annual and quarterly reports and its track record. If the manager is new to the job, go back to his previous job and look at the numbers. What numbers, you might ask:

Apart from growing revenues and profits, here are some specific things you should notice:

  • Are they buying back shares when the stock is cheap or expensive?
  • What’s the level of compensation? Is it at a fair level?
  • How high is long-term debt? Can they pay it back within a few years with free cash flow?

Rule Number 5: The Company Must Be on Sale  

You must buy shares when the company is on sale. Even the most wonderful company can be a lousy investment if you buy the shares too expensive. 

Buffett says that it’s like buying 1 dollar for 50 cents and that only some people get it. If someone doesn’t get it right away, you’ll never be able to explain it to them. 

Do you get the concept that because the stock market is not efficient, you can buy stocks for less than they are worth?

It’s really worth exploring, because knowing how to spot cheap stocks can make you super rich.

Don’t forget the e-book Free Yourself.  It’ll teach you how to calculate how much a company is worth. You cane get it for free here