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The 50 Most Important Life Lessons I Wish I Had Known Since Childhood

The 50 Most Important Life Lessons I Wish I Had Known Since Childhood

A few days ago, I turned 50.

I’m in the middle of life, and I’m happier and more at peace with myself than I’ve ever been before.

Why?

Because I have become wiser with time and experiences.

I have failed, lived life and learned a lot of things. I stand more solidly on my own two feet than I have done before.

In this blog post, I’ll share the 50 most important life lessons that I’ve learned over time. Many of them I wish I had known since childhood – but life is also about learning.

This week I’ll write about life lessons in general, and next week I’ll write about what I’ve learned about money and investing.

Are you ready?

Here are my 50 most important life lessons…

1. Trust Your Intuition

I have overruled myself many times in my youth because I didn’t have the courage to trust the little voice inside.

It has warned me every time, and it has tried to point me in the right direction. Whether it has to do with new friendships, career jumps, love or investments.

You also have that little voice. Listen to it.

You are much smarter than you think.

2. Invest Early

Of course, this one has to be on the list, because that’s really what my blog is about: investing in your financial freedom.

I started investing in my late 20s when I got my first permanent job. That’s actually early compared to many. But I could have started long before.

I inherited some money when I was a teenager. I wish I had already invested that money back then.

It is never too early and never too late.

3. Be Grateful

Gratitude is the magic spice of life.

It erases all bitterness.

Write down three things you are grateful for every night and every morning. These micro-habits make a big difference over time. It’s a bit like money. It compounds.

4. Be Selective when Choosing Friends

You don’t have to be friends with everyone who comes your way.

Stand back and observe them for a while.

Observe your own reaction.

What does your intuition say? Are they good people?

We are strongly influenced by those with whom we surround ourselves.

That’s why you have to be selective.

I probably have a little bit of social FOMO (fear of missing out), and in my younger years I have invested in relationships that I should perhaps have let pass.

5. You Can Opt Out of Friendships

In investment parlance, it’s called the sunk cost fallacy when you hold on to losing positions. You have invested in a stock that is now flashing red on the screen, and you refuse to sell until it has risen at least to neutral.

But maybe the share price will just keep diving? Maybe you could win the money back by investing in something else?

Sunk cost fallacy also happens socially. Sometimes we hold on to friendships because we have already invested several years into them.

But there is no rule saying that because you were friends once, you need to be friends forever and hang out until the end of time.

If your friends do something mean-spirited or selfish – to you or others – be extremely careful. Consider withdrawing.

People tend to repeat their own patterns over and over again. Of course, you should give them the opportunity to say sorry and make things right again. But if the apology doesn’t come, move on. (P.S. Always remember to say sorry yourself if you make a mistake).

I myself am extremely “sticky” and do not want to lose friends.

But occasionally we have to cut our losses and say goodbye.

6. Hold On to Good Friends

You really need nurture the good relationships in your life. As they say in investment parlance: “Let your winners run.” If you have a relationship that works, cherish it. Give it attention and time.

As written in the Bible: the greatest of all is love.

Here I don’t just mean romantic love, but love in general.

7. Be Selective with Jobs

You shouldn’t take a job just because it looks good on your CV.

Be aware of who you will be working with. Do you like the boss? Do they seem nice? Is there a good work culture?

When I look back, it makes me sad to reflect on the fact that I spent 8 years at a newspaper where I didn’t thrive.

I saw the warning signs before accepting the job, but I was so excited about covering banks during the financial crisis that I jumped at the chance… and I hung around for far too long, even when it was clear to me that I was unhappy.

8. Consider Starting a Business

I opened my first business at the age of 44. Today, I can see that I should have done it a long time ago.

It has been a great pleasure to create and provide knowledge with my courses.

I don’t know why we make entrepreneurship sound like such a risky thing.

Being an employee is really risky if you think about it – you can risk getting fired and lose your income overnight.

Many industries have low barriers to entry… which is business school parlance for saying it’s not that hard or expensive to get started.

Starting my blog only cost the price of the domain. I made up my mind to do it one day and wrote the first three blog posts in one night while the kids slept. The first blog post had more than 50,000 readers. It took one day and less than I pay for a café latte to get started.

9. Set Huge Goals

Today I do things that I could not have imagined as a young person.

I run my own companies and invest for others. I’ve opened a total of 4 companies. One of them is a small hedge fund. I NEVER imagined when I was a kid that I would grow up to become a hedge fund manager.

10. Always Be Kind

Our #1 job on this earth is living a decent life without harming or hurting others. The next job is to make the world a better place.

So. Please. Always be kind. It’s part of your #1 job.

Be kind – even to those who are not kind to you.

You can and must speak up for yourself in a firm but friendly way.

11. Avoid Stress

Speaking of kindness…

I’ll admit that there have been times in my life when I have not been particularly friendly or kind.

I have given the middle finger to cars in the morning traffic after they raced through a puddle and sprayed water on me and my kids. I have scolded the sleepy teenage cashier in the supermarket for whatever reasons.

Today, I could not dream of doing that in my life in Portugal.

Looking back, I can see that I have lived for a few decades with constant “background stress”.

You know that feeling – when you constantly feel like you’re falling behind. It was the norm during all the years I worked as a news journalist. I used to wake up with nightmares of not knowing what my story of the day was or not making the deadline.

I probably didn’t know how to relax at all.

If you find yourself walking around your life giving grumpy retorts and flashing your middle finger in traffic… take it seriously. You are not in the right place in your life.

12. Prioritize Your Sleep

Lately, I have heard several people say that I have changed. I seem happier and calmer.

More often than usual, I feel a spontaneous flash of inner peace – even if something particular is not working the way I wanted it too.

I think it’s because I sleep more.

I hired a coach six months ago. I thought we should work on the big life goals like making a fortune and finding everlasting love, but she insisted on working on my sleep first. I was given specific tasks to create evening routines, and my goal was to sleep at least 7 hours every night.

Sleeping has worked wonders.

13. Plan Your Day the Night Before

One of the things my coach taught me was to spend 20 minutes every night planning for the next day.

It clears your head so you don’t have to get up and arrange things after going to bed.

I spend 20 minutes planning for tomorrow, deciding what to wear, what the main tasks will be, checking the calendar.

Our system is called 20/20/20. You first spend twenty minutes getting ready for the next day. Then twenty minutes to get yourself ready with personal hygiene (bath, brushing and flossing your teeth, and so on). Then twenty minutes of breathing calmly in bed, either writing or reading with a night lamp (no computer).

14. Journal Every Evening and Morning

I spend the last 20 minutes of every day reading something nice, writing in a journal or just breathing as if I had already fallen asleep.

I spent at least 5 minutes just writing a little about how the day went, what I was grateful for, what moments were blissful and what I learned.

15. Do What You Love Every Day

This point is so simple that it is incredible that it has to be written in a blog post. But yes, it has to… Because honestly. Do you really do what you love every day?

We are all rushing around, even if we don’t really have to. Somewhere in the rush we forget the small things we love to do.

Prioritizing activities that I love has probably been one of the hardest things for me to do daily, actually. I have – like many others – a built-in whip that constantly keeps me busy with practical things. This is completely idiotic, because I really don’t have to.

16. Cherish the Joy of Small Things

You don’t have to wait until it’s Friday night to enjoy life.

Love the little things in everyday life. The ray of sun on the sofa. Wind in your face when riding a bike. The sound of a child laughing. Jumping in a puddle. Playing with a balloon. Smiling at a stranger.

17. Be On Time

It was an aha moment I had one day when cycling in Copenhagen. I discovered that I had seen and enjoyed things on my usual route that I had never noticed before.

I found that when I’m just a little bit late, I don’t enjoy the process.

When, on the other hand, I have extra time going somewhere, I use my senses to enjoy things. I can hear the birds chirping, I enjoy sight of an apple tree in bloom.

What a simple but important life lesson to experience that being on time makes you so much happier.

18. Speak Honestly and Truthfully

I am not lying. But have I always told the truth?

Some conversations can be uncomfortable to initiate.

Like when you sense that another person is not well. Or when you feel hurt by a certain response and wonder what is going on.

I have often avoided those conversations, and now I realize what an act of love it really is to have the hard talks.

It’s important to be able to say – with love – when it feels like something is wrong and to be curious about what might be causing it.

I’ve improved.

Since childhood, I have been shy of conflict. It came about because my mother was an alcoholic, and I learned to hide things and appear happier than I was in order to avoid drama. If you criticized my mother, she would act out, and more than once she disappeared and tried to take her own life.

It was actually with our current teenage au-pair that I learned to ask curiously if something was the matter. I learned that you can easily have a calm conversation about a conflict of interest… and that you can walk away happy from a difficult conversation.

19. Do Not Interrupt Others

I am often eager and tend to enter a room talking.

It is only at a mature age that I have learned to step back and observe what is happening to others before I open my mouth.

20. Set an Intention in Everything You Do

Set an intention before every meeting, every interaction, every task, every outing, every conversation.

What do you want to achieve with it? What is your intention?

21. Say Yes

Say yes to life and the things that are important to you. Do it.

What do you want to achieve? Prioritize it.

It all starts with you knowing what is important to you.

22. Say No

In order to have room for what is important to you, you have to say no to most of what is not a top priority. You have to be really stubborn when making choices. People will expect you to do things that are not your priority.

If it’s not a hell yes, then it’s a hell no.

23. Take a Simple Idea and Live It 100%

This line of thinking comes from the value investor Mohnish Pabrai.

He says that many people read something and think it sounds right, but then they never actually do anything about it.

He lives out a few ideas, and he does it 100%. For him, value investment is one of the main things he has prioritized.

But there are other things too.

He has promised himself to be honest in everything he does and with everyone he interacts with.

It’s a mindset he has taken from the work of David Hawkins.

24. Find the Power and Avoid Force

Let’s talk about David Hawkins.

His book Power vs. Force has changed my life.

According to Hawkins, there is an energy in everything, and it’s either positive or negative.

If you live with negative energy, you must live a life where you try to force everything to happen. If you live a life of positive energy, you harness the power in everything.

I’m still struggling to figure out how to live by it. He has written a whole series of books, so the answer may come in book nine. (I’ll tell you when I have the aha experience).

So far, I think it has a lot to do with using intuition and noticing if something has positive or negative energy.

How does this relate to Mohnish Pabrai’s idea of living honestly?

Honesty has positive energy. Lies and concealment have negative energy.

25. Drink More Water

If I had to give simple dietary advice, it would be to drink more water. Quite ordinary water. No bubbles.

Drink, drink, drink.

I once struggled with a recurring bladder infection. It came again and again. I discovered that if I drank enough water, I couldn’t just cure it – I could also prevent it.

I wonder how many other minor illnesses you can keep at bay just by drinking enough water.

26. Start the Day Earlier

Go to bed earlier and start the day before the rest of the house gets up.

I love getting up an hour or two before my children.

Then I have time to meditate, journal, practice yoga and drink lemon water… which reminds me…

27. Drink Lemon Water First Thing

No, I don’t mean that yellow soda. I mean water with freshly squeezed organic lemon in it.

Most people drink coffee first thing in the morning. Is that really the first thing you want to run through your detoxed system?

By the way, did you know that, according to the David Hawkins measurements, an organic lemon has positive energy, while a non-organic lemon has negative energy? Fascinating, right? Makes you really think about what you drink and eat.

28. Spend the Morning and Afternoon on “Focus Work”

Your brain cells are fresh in the morning. This is where you are most creative and focused.

Don’t use your sharp brain cells on emails, practical tasks and social media.

I have blocked off my calendars every morning from 9 a.m. – 1 p.m. to do the work that has the highest priority. In my case, that’s researching companies and doing creative work, such as writing blog posts. It’s in the morning that I read, research and become wiser.

29. Place Emailing and Practical Tasks in the Afternoon

Everything else… emails, small tasks, bills, calls and meetings you can set aside for the afternoon.

You’ll be more tired, but it doesn’t really take a nuclear scientist to update the accounting system or say no or yes to an invitation.

30. Give Your Undivided Attention to Those You Love – Every Day

This was something I learned in a parenting course.

I learned that I should give each child a minimum of 10 minutes of focused, uninterrupted playtime each day.

Yes – it sounds like a matter of course. But then again… do you really do it?

The school run and the cooking while quarreling doesn’t count. It’s not really quality time.

All that counts is complete undivided attention: like looking at an ant together. Or playing with a balloon. Or listening intently to what they tell you.

You can use that principle for everything and everyone.

Have you given your elderly mother ten minutes of undivided attention today? Your partner? Your best friend?

It’s so simple – and so brilliant. It is like water to flowers. You will see people and relationships absorb it and flourish.

31. They Can’t Stop You

I have always been afraid of criticism and the condemnation of others.

When you blog and have a business, you will encounter trolls and some people with ill intentions who criticize you and who maybe even threaten to do something illogical.

When you place yourself in the game, other people’s different reactions are part of that game. If 50,000 people read my blog post, I’ll for sure get some negative responses.

My coach taught me that it doesn’t matter. What a life lesson to know that I’ll I have to do is shrug about it.

Because the opinion or criticism of others can’t stop you.

It’s just words.

This has become my mantra if other people’s reactions inhibit me for a moment: “they can’t stop me.”

32. Believe in the Force

I had a really good coach who told me that you can live in three ways.

1. You can believe that everything is against you and live a life where you are always in struggle and conflict.

2. You can believe that nothing is against you – it is neutral – but that you must fight to create everything.

3. Or you can believe that the world is with you.

I love the last approach.

Obviously, this doesn’t mean that you should lie down on the couch and wait for things to happen.

You still have to go out into the world and do your thing. But you do it with a curious joy and ease because you know that it will work out.

33. Know That Love Never Disappears

This is an idea that comes from Napoleon Hill.

He says that you must use love as the driving force to achieve your goals.

On the same note, he says that love never dies because it’s spiritual in nature.

You can always sit down and get in touch with the love that once was.

This thinking shifted things for me.

I am less afraid of losing people around me because I now understand that I will never completely lose what I love.

As my father said before he died: “I will never die, because I live in you.”

He was right.

34. Get a Pet

Last summer we got a street cat from the Algarve. That cat is a miracle worker.

It makes us smile every day and it can solve conflicts in an instant. It has also learned to call for “mum” with the exact same intonation as the boys.

The other day my son had a group play date with some of the boys from his class. One of the boys throws tantrums regularly, followed by painful remorse. His attacks come on almost like an epileptic fit, with early warning signs and after-pains.

When that happens, I give him the cat. It’s a cuddly cat that purrs as soon as you touch it. It likes to be carried around by children.

The cat calms him down on the spot. I give him the cat and tell him, “the cat always loves you.”

35. Get Some Help

This probably applies mostly to those of you with children.

Outsource everything you can.

We can’t always do everything.

I pay for a bus service that takes my boys to school. I have domestic help to clean and cook. And an au pair to help me with breakfast and the evening routine.

But even if you don’t have children: make sure you outsource everything that you’re not good at or don’t really care about. Whether it’s cleaning, mowing the lawn or doing the bookkeeping.

36. Write Handwritten Thank-you Notes

This idea comes from value investor Guy Spier. He says that handwritten thank-you notes have a compound interest effect on your social contacts. I love the idea but don’t always get it done.

I was thinking of buying myself a Montblanc fountain pen for my 50th birthday so I can write beautiful letters. I went to the Montblanc store on Avenida da Liberdade in Lisbon and tried them all.

I didn’t buy one, but I’ve decided I may get one after I’ve been writing letters regularly for a year.

So I’ll start with a regular pen. The important thing is to get it done – not to have the most expensive pen.

37. Get Advice from Your Gurus

Hold imaginary meetings with people you admire. Consult with them in your mind.

I often ask myself: what would Warren Buffett have done?

You can do the same in other areas of your life. You can let Oliver James shop for your dinner, ask Obama for career advice and ask Oprah Winfrey for help with resolving a conflict.

38. Create a Wall of Happy Memories

This idea came from a friend who helped me decorate our home in Portugal. She suggested making a large wall with framed pictures of all those we love.

I chose the wall by the stairs, and I actually stop every day and feel grateful. It’s decorated by a mixture of holiday pictures, pictures of guests, baby pictures, school pictures, amusement park snapshots and whatever else makes me happy to look at.

The frames vary in style and color. Some pictures are in color, some are black-and-white. Some are from another century. Some are from this year.

The only common thread is that there has to be a good vibe in the picture. It should give me a feeling of gratitude. High vibration on the Hawkins scale.

39. Drink from a Mug with a Motto

Yes, I love our beautiful Moomin cups, but I love our ugly motto cups even more.

I have one that says: “I’m so happy and grateful now that…”.

It reminds me to state my goal and to be grateful. Several times a day.

It’s a kind of self-hypnosis.

I also have a cup that my 6-year-old son just gave me for my 50th birthday that says “The best mum in the world – ever.”

I think it’s the best present I’ve ever received. It will for sure make me an even better mom, because it will work like a mantra. And after all – he must be the one who knows it, right? I couldn’t think of a better witness.

You can also use other tricks, such as writing it on the mirror or setting it as the wallpaper on your phone or computer.

40. Say “Pyt”

There is a great word in Danish called “pyt”. It’s better than “hygge.”

It means something similar to “never mind”, but in a really relieving way, and almost with a giggle. Never mind sounds a bit more bitter in my ear than “pyt”.

You don’t have to be Danish to say it.

So say “pyt”.

Every time, all the time.

It will be OK.

We are still working on “pyt” at home.

Yesterday my boys almost got into a physical fight because one took a cookie that the other wanted.

“Pyt. It’s a cookie.”

Adults have the same problem, just with slightly different things.

But hey, it’s still just a cookie.

41. “…And That’s Good Because…”

If pyt doesn’t work, you try on to the next cannon in the row, which is the phrase “…and that’s good because….”

Why is it good that you got fired? Why is it good that the flight was cancelled?

42. Feel the Sadness

Some incidents are, of course, profound losses, where neither pyt nor gratitude works. It’s hard to use when you go through the grief of losing a loved one.

Then there is only one thing to do:

Feel the pain, breathe through it. Meditate on it.

It’ll be okay.

43. Treat Yourself

Yes. Book that massage. Take that salt bath. Go to that concert.

What strikes you as wildly excessive luxury? A night alone at five-star hotel just because you want to?

Do it. Life is now.

(P.S. you still have to save and invest if you are working towards financial freedom. But often you can have both. It’s not either-or. You can spoil yourself and work on creating assets. If you can’t afford to book the room without going into a minus on your account, buy a cup of coffee at the hotel and pretend you’re spending the night there.)

44. Meditate Every Day

Yes, I admit. I don’t always get it done. I have a lot of energy and a strong desire to get my work out there. I’m running around like everyone else.

But when I find time to meditate, it works wonders.

My favorite method is the Silva Method. Zen meditation can do something completely different and is also quite brilliant. Sometimes I just sit and listen to my breathing or count. Don’t get hung up on the particular technique. Just sit down and calm down.

45. Ask Your Dreams for the Solution

This technique comes from the Silva Method. You roll your eyes up, drink half a glass of water before bed and say, “this is all I have to do to find the answer to the problem, I’m thinking of.”

Then you go to bed and sleep. The next morning you drink the other half of the water and say the phrase one more time.

The answer will either come in dreams or as a sudden inspiration during the day.

46. Take Moments Each Day to Feel the Love of Everything

David Hawkins says that at the level of the highest vibration, everything is love.

Pause in the middle of the day and see if you can feel that love.

You don’t have to sit in the lotus position and say “om”. Stop waiting for the perfect moment.

You just have to stop on your way to the store and check for it. Feel the energy of the world.

Right there in the street with people walking around you. It helps if you are not running late.

Warning: if you are stressed or in a negative vibration yourself, you won’t be able to feel it at all. Sorry.

How does universal love feel? It feels a bit like being madly in love. Like a tickling in the stomach that comes out of you and hits everything and is sent back to you.

47. Breathe

Breathing sounds like a matter of course. We all do it. But are you doing it properly? Or are you breathing at the top of your lungs? Is it a shallow breath?

I took a breathing class where we had to breathe in a certain rhythm and imagine that our breathing was like the waves of the sea.

Ten minutes into the session I felt hypnotized. I imagined that my current worries were like small stones on the beach, washed clean by the water. It was like falling into sleep without sleeping. It’s a state that I’m now able to reach with the same breathing technique.

48. Straighten Up

Our physical movements create emotions.

If you’re slouching over an iPad or computer, you will be in a bad mood. If you do it every day, it might even make you depressed.

Straighten your back, go for a run or a walk, move – it makes you happier.

49. Smile and Laugh

If your posture affects your mood, what do you think a good heartfelt laugh can do?

What can make you laugh? Do you laugh every day?

If you can’t laugh right now, start smiling. Smile even if it feels fake at first.

You can actually force a laugh.

Have you heard of the laughing clubs? They meet in a public place just to laugh together. They start off with fake laughter, but they end up with stomach aches from laughing heartily.

You see children doing it. They laugh at nothing and eventually they can’t stop.

Try to say something funny every day. Watch a funny movie. Laugh for no reason. Tickle your child.

50. Love Yourself

When you think of love, you probably automatically think of the great romantic love. Or perhaps of creating a family. Or perhaps of someone who passed away. You link your love with that outside force.

But what about the love for yourself?

You must first of all love yourself.

It’s odd really if you think about it. For most people loving yourself sounds self-absorbed. Selfish perhaps. Or just wrong. As in something forbidden.

But it is not.

Self-love is the essence of a good life. If you can’t love yourself, you can’t love. The source is inside yourself.

When you wholeheartedly allow yourself to love yourself, you open up to love in general.

Of everything you can love, I think many people are most afraid of loving themselves.

Do you dare to look yourself deeply in the eye in the mirror, love yourself and open up to the source of love and the truly good life?

Okay enough of the hippie talk. Back to money talk. Next week I’ll continue with the life lessons I’ve learned about money and investing.

Meanwhile, read my e-book Free Yourself to learn about how I invested my way to financial freedom. You can download it here.

How David Einhorn Made Record Returns in 2022

How David Einhorn Made Record Returns in 2022

For most stock investors, last year was a year of stock market losses. 

But not for the well-known value investor David Einhorn – it was his best year ever.

While the leading stock index S&P fell around 20 percent for the year, David Einhorn had a positive return of over 36 percent.

In other words, he did more than 50 points better than the dominant index, and in hedge fund parlance, this is called being 50 points of alpha.

David Einhorn Bet on a Bear Market in 2022 

David Einhorn describes in a letter to his investors that he has long seen a bubble in the stock market. He says he went from being cautious in 2021 to being bearish in January 2022.

The fund created different baskets of companies that they shorted, and these baskets of shorts have helped to give the fund an extraordinarily good return.

Part of the story is also that he has had some difficult years leading up to 2022, precisely because he shorted while the market was still rising.

Shorting means betting that stocks will fall. It’s a really difficult discipline to manage, because not just your logic, but also your timing has to be right. You lose money when you short if the stock in question goes up – and there are essentially no limits to how much you can lose, as there is no cap on how much a company can increase.

As John Keynes once said: “The market can stay irrational longer than you can stay solvent.”

He Shorted Tesla

David Einhorn doesn’t actually write in the letter to shareholders which companies Greenlight Capital shorted, but he has previously revealed that the fund shorted Tesla. He has quite publicly chastised Tesla and founder Elon Musk.

It sounds like David Einhorn is also critical of the well-known rock star portfolio manager Cathie Wood and her ARK Invest, although he doesn’t say so directly. 

He simply writes that Greenlight Capital has shorted parts of an “innovation ETF” – which sounds like Cathie Wood’s project:

“In early 2021, we also identified an actively-managed ETF of so-called “innovation” stocks that appeared to us to have significantly similar characteristics to our bubble names. We shorted a basket comprised of the components of that ETF in February 2021 that we ramped up to 9.0% of capital. It has declined by 76% since our first entry,” he writes.

In other words, his fund has not shorted the entire ETF, but selected companies from it.

Compared to Cathie Wood, his short position in innovation stocks has fared even better.

Cathie Wood’s flagship fund, the Ark Innovation ETF, fell 67 percent in 2022.

When you short, you make money from something falling, so in this regard it is good that the innovation stocks that David Einhorn selected fell more than her fund.

How David Einhorn Defines a Bubble

David Einhorn talks a lot about bubbles in his letter. They’re mentioned around 30 times. 

But what exactly is a bubble? How does he define it?

“We define a bubble stock as one that if we look at the company’s current and projected financials – counting stock compensation as an actual expense – and perform a traditional valuation analysis, it could fall at least 80% and still not appear cheap to us,” he writes.

In other words, he and his team are calculating the value of a company. If the stocks of that company were to drop 80%, and it would still be too expensive for them to consider investing in it – then it belongs in bubble territory.

However, they will only start shorting when it looks like the stock will stop rising and instead start falling.

“The goal is to short when the bubble appears to have popped,” he writes.

He Became Famous When He Shorted Lehman Brothers 

David Einhorn established Greenlight Capital in 1996 when he was just 27 years old. The fund did very well. He got a good return on shorting the dotcom bubble.

He became known in investor circles for providing some very critical and precise analyses of the companies that he shorted.

In 20o2, he accused the insurance company Allied Capital of cooking the books. The next day, the stock imploded. But he really became famous when he publicly criticized and shorted Lehman Brothers – about a year before they crashed and started the financial crisis.

Today it’s got a name. Investors call it the “Einhorn effect” when a stock falls after David Einhorn made a critical comment about it.

Value Investing May Never Come Back 

He writes in the letters to shareholders that the very long bull market from 2009 has thinned out the ranks of his peers. 

These years have been tough for David Einhorn too. He has been predicting a bubble and shorting way ahead of time. This bubble has been going on a lot longer than he expected.

For this reason, his fund has lost money some years, and this has meant that investors have fled from the fund, leaving it decimated.

For similar reasons, most investors like him have folded in this period.

“Many investors that have historically had a value bent either adapted, retired or went out of business,” he writes.

He describes how many of his competitors left the industry because value investing became unattractive when everything boomed.

He also says that it’s unlikely value investing is going to make a comeback. 

“Value investing, as an industry, is unlikely to ever fully recover. The outflows into passive and other strategies were debilitating,” he writes.

However, in his eyes, this is a positive development for his fund. It means fewer competitors.

“We believe this is positive for our strategy, as we face much less competition than we did a few years ago,” he writes.

Here I would just like to add that not all value investors have negative years when the market is going up. David Einhorn’s strategy of shorting stocks makes him more exposed and vulnerable in a bull market.

I do not short stocks, nor do I recommend that you do.

He Foresees More Stock Market Decline in 2023

Last year was a bad year – but it could get even worse in 2023, David Einhorn believes.

According to him, we are still in the middle of a bear market. 

“Although we believe we are in the middle stages of a bear market, we did establish a new medium-sized long position in Tenet Healthcare (THC) during the fourth quarter,” he writes.

What does this mean for you? 

Of course, this means that you have to be careful and calculate what companies are really worth. You have to open the accounts and do the math.

David Einhorn asks if it is worth gambling with your savings and your future.

“This was a year where many of those who rode the bubble suffered losses, raising the question as to whether the risks were worth taking,” he writes. 

I would add that exactly the same applies to 2023 – and all other years… 

Is it really worth taking the risk by gambling? How do you avoid gambling? By familiarizing yourself with your investments, by opening the accounts and seeing what’s under the hood. 

You can learn how to calculate a company’s value in my free e-book Free Yourself. Download it by clicking here. 

Napoleon Hill’s 13 Steps to Use Law of Attraction

Napoleon Hill’s 13 Steps to Use Law of Attraction

What is the secret to creating wealth and living a successful life?

Over 100 years ago, the famous industrialist Andrew Carnegie asked the journalist Napoleon Hill if he would dedicate his life to finding out what the secret behind wealth and success was.

Fortunately for us, Napoleon Hill took on the challenge. 

He spent over twenty years interviewing over 500 successful rich men, and this turned into the 1937 bestseller Think and Grow Rich.

This book is still read by many to this day. 

I read it every night before sleeping, and I still find new aspects. It’s the kind of book you never finish. 

Napoleon Hill Created the Law of Attraction

When you hear about the Law of Attraction, in most cases people are referring to Napoleon Hill and his book. 

The main idea behind the Law of Attraction is that if you focus your thoughts in a positive direction, you can attract exactly what you want, whether it’s money, a career… or good hearing.

Good hearing? What’s that got to do with anything?

A lot…

In the book, Napoleon Hill describes how he used the law of attraction to ensure that his deaf son – born without ears – would hear.

How did he do it?

First of all, he did not accept that his son was deaf for life.

He refused to teach him sign language and refused to follow the teachers’ advice to send him to a school for the deaf.

You could say that Napoleon Hill burned all bridges so that his son wasn’t able to live comfortably with deafness. 

What else did he do? He used the law of attraction as an adult and tried to pass it on to his young son.

He himself had a strong desire and belief that his son would be able to hear, and not having ears would turn into a great advantage for him. He kept talking about it as if it were a fact.

Did it work? 

Yes. His son invented a hearing aid that could be used for his kind of congenital deafness. He also came to help many others with the same affliction and made a good living from it.

This is just one of the many examples Napoleon Hill describes in the book.

What are the 13 steps you need to follow in order to use the law of attraction?

In this blog post, I will describe them.

Let’s get started…

1. Goals – Have a Strong Desire to Achieve an Ambitious Goal 

It all starts with you deciding what you want to achieve.

The goal must be ambitious – you should be driven by a strong desire to achieve it.

After all, we can choose all sorts of goals, and many of them don’t really matter in the long run. Choose something that rocks your world. 

It has to be the kind of goal that makes you want to shout it out from the rooftop of your house – or even a mountain top.

Napoleon Hill says there are six steps to setting a goal:

A. You need to decide exactly what you want to achieve. If it’s money, decide on a specific amount.

B. Figure out what you want to give in return.

C. Set a specific date.

D. Make a plan and get started immediately, whether you are ready or not.

E. Write down your goal clearly and distinctly using steps A-D.

F. Read it aloud twice a day – when you go to bed and when you get up. As you read it, imagine that you have already succeeded.

2. Belief – Build a Firm Belief that You Will Succeed

Your goal is worthless if you don’t believe you will succeed.

Now what if you don’t really believe it from the outset? Don’t worry. 

Believing is something we decide to do, says Hill. 

Faith begins with the fact that we will do everything in our power to make sure that it will succeed.

It emerges when we tell ourselves that NOTHING can stop us from achieving it. How do you build this strong conviction?

A. Repeat your goal to yourself as if it is already happening. Napoleon Hill says that you end up believing what you repeat to yourself, regardless of whether it’s true or false.

B. Strengthen your mind with positive emotions. Napoleon Hill says that a mind dominated by positive emotions becomes the favorite nest for belief.

B. You must “trick” your subconscious mind by behaving as you would if you were already physically in possession of your goal. What is one thing you would do today if you had already achieved it? Do it. 

He also says that faith can gradually develop as you become better at all 13 principles.

3. Affirmations – Use Positive Affirmations to Strengthen Your Faith

Repeat positive and affirming phrases about your goal so that your subconscious mind strengthens the belief that you will succeed.

First of all, say your main goal out loud to yourself twice a day as if it has already happened.

You need to verbalize what the goal is and how you plan to get it so that you become obsessed with your purpose. It’s crucial that you mix the sentences with positive emotions.

Hill says that your ability to use the principle of autosuggestion depends on your ability to focus on a given desire until that desire becomes a burning obsession.

If you aim to have $10 million invested in stocks and shares within ten years, you must repeat your goal every day: “I will set aside money this month and select good companies to invest in, so that by 2033 I will have $10 million invested in good companies in the stock market. I will use the method of value investing to pick wonderful companies,” as many times as possible each day. 

Feel it happening. What does it feel like to have $10 million soundly invested in the stock market? 

How would you live your life if you already had it?

That’s one example. You can set a goal of investing a million dollars within a year or $100 million within a decade. It’s up to you. 

What if right now you don’t know which kind of affirmation to use?

You can start today with Emile Coué’s famous phrase: “Every day, in every way, I’m getting better and better.”

This works on everything from heartbreak to getting physically stronger or even learning to invest. 

Remember to infuse the sentence with positive emotions.

4. Specialized Knowledge – Get Expert Help and Keep Learning

They say that knowledge is power. That is true and false.

Knowledge is only power if it’s organized and applied.

Learning the royal line or chronological order of the presidents by heart is of no use to your goal of becoming financially independent. 

But reading investment books, taking investment classes, and reading business news and annual reports are very helpful for that goal.

You must constantly search for more knowledge in the area that is relevant to your main goal.

Successful people never stop acquiring specialized knowledge related to their main purpose, business or profession.

Many successful and wealthy people are voracious readers.

Charlie Munger, Warren Buffett and Mohnish Pabrai are known to spend hours reading books and newspapers every day. It’s said that Warren Buffett reads at least 5 hours every day.

5. Imagination – Use Your Creative Imagination to Visualize and Find Solutions

Visualization allows you to imagine a desired outcome. 

When you imagine that your goal has already happened, you get the opportunity to test that version of yourself. It’s like a kind of role-playing game in the mind.

Visualization is generally an effective way to improve your practice. It’s used by professional athletes, and the method is backed up by scientific research.

When you see yourself working towards and achieving your goal, you also allow the brain to see new possibilities and solutions.

Every day you must use your imagination to visualize your success and see new alternative ways to reach your goals. You can do this as part of reading your goal in the evening and morning.

Napoleon Hill says, “If you can imagine it, you can create it.

Everything we see on the stock market was once somebody’s idea. It originated in a creative play with imagination. 

Coca-Cola was once someone’s idea. LEGO was once someone’s idea. Tesla cars were once someone’s idea.

6. Organized Planning – Make a Plan and Execute It

Once you’ve visualized your success, make a plan for how to achieve it and take concrete action.

When you make your plans, combine your knowledge with others who have different specialized knowledge than you do. 

Napoleon Hill recommends that you become a member of a mastermind group so that you can make use of other people’s experience, education, ability and imagination (and your own). 

Your plans should be made together with your mastermind group.

When selecting your mastermind partners, it’s important to ally yourself with others who don’t take defeat seriously. People who get up, learn from it and try again. 

7. Decision – Make Your Own Decision Fast

You have to develop the ability to make good decisions fast.

Napoleon Hill says that all those he interviewed were good at making quick decisions and slow to change them.

He says that procrastination is a common enemy that everyone must overcome.

People who make prompt decisions show that they know what they want.

“The world has the habit of making room for the man whose words and action show that he knows where he is going,” he writes. 

He says it’s important to develop the habit of making decisions on your own. You can consult with your mastermind, but don’t ask anyone what to do. The decisions must always be your own. 

How does this relate to investments?

They say money loves speed.

As a value investor, you must be good at analyzing the companies in which you want to invest, but when the right opportunity arises (read: when the share price falls), you must also be good at quickly making a decision. Opportunities don’t last forever.

You can only do that if you have done your prep work and gained knowledge before that happens.

As an investor, it’s an enormous advantage to change your mind slowly – you should only sell a good company if something fundamental changes. Being slow to change a decision means you don’t sell in a panic.

8. Persistence – Don’t Give Up

One thing is certain. You’ll be tested when working towards your goal.

As Napoleon Hill writes: “The hidden Guide lets no one enjoy great achievement without passing the persistence test.”

Napoleon Hill says that the world cheers for those who get up after a setback and keep trying. 

“Those who pick themselves up after defeat and keep on trying, arrive; and the world cries, ‘Bravo! I knew you could do it!’”

I like that idea a lot: you have to keep going because the world is cheering you on. What are you waiting for? You have cheerleaders. 

Persistence requires willpower. How do you find that?

This is, of course, connected to the strong desire from point number 2.

Napoleon hills says that weak desires produce weak results, just as a small fire only produces a little heat.

So if you find that you lack stamina, you can remedy that by setting a goal with a bigger fire (desire). 

9. Mastermind – Surround Yourself With Wise Peers

Napoleon Hill found that successful people surround themselves with intelligent friends and colleagues who share their vision.

Hill says you can get in touch with “an infinite intelligence” by forming a mastermind group.

This intelligence appears in a “coordination of knowledge and effort in a spirit of harmony, between two or more people for the attainment of a definite purpose.”

He also writes that all those who have made large fortunes have, in one way or another, made use of what he calls the “brain trust principle”.

Brain trust arises as an increased energy when a collection of individual brains gathers in harmony around a goal.

Members of mastermind challenge each other to set individual and collective goals. They hold each other accountable. Participating in a mastermind group requires commitment, confidentiality, openness to input from others, and honesty and respect.

Your job here as an investor is to find a compatible group of people who share your passion for value investing and who have a desire to see you succeed.

If you cannot find it yourself, you can build it by participating in the Value Investor Academy where you will be paired with others. 

After the Value Investor Academy, there is an opportunity to participate in the Inner Circle.

10. “Sex Transmutation” – Transmute Your Sexual Energy 

Napoleon Hill discovered that most people only show their true talent and capabilities when they are over 40 or 50 years old.

Why? Because below that age, many people waste their energy on sex drive.

Sexual energy is difficult to control, but when it is mixed with love and romance, it can create calm purposefulness, a confident appearance and clear judgement.

He writes that when the three elements are mixed, the barrier between the limited mind and what he calls the Infinite Intelligence is removed.

He says it’s important to find a compatible partner who shares your enthusiasm.

But what if you don’t have a partner? What if you are divorced or widowed?

The good news is that love never dies because it’s spiritual in nature. 

You can recall beautiful memories of a past love at any given time. 

To channel the energy of sex, love and romance, you have to focus your mind on those moments and cultivate it. 

You will be lifted to a higher energy level that gives you access to the Infinite Intelligence, and this little retreat can give you ideas and plans that can change your life. 

Well, what are you waiting for?

11. The Subconscious Mind – Think Positive Thoughts and Avoid Negative Emotions

Your thoughts attract the reality you experience in your life. 

The good news is that the subconscious is easily influenced by thoughts that are mixed with emotions.

That is why it is so important to pay close attention to the thoughts that you choose at each moment.

Positive thoughts mixed with positive emotions change your life and create new opportunities to achieve what you want.

Since it’s impossible for positive and negative emotions to occupy the same space in your mind at the same time, it’s all about pushing out the negative with the positive.

Positive emotions are: strong desire, faith, love, sexuality, excitement, romance and hope.

Negative emotions are: fear, jealousy, hatred, revenge, greed, superstition and anger.

It’s the emotions that the subconscious acts on. Let’s dwell on that for a second. 

What happens if you read your goal without faith? Maybe you have a dash of fear that it won’t happen?

Be careful – it could give you the opposite of what you want. 

The genius of Bob Proctor’s way of writing the goal is that he puts the feeling directly into the goal.

He says (if we use the example from before), “I’m so happy and grateful now that I have $100 million invested soundly in wonderful companies.”

 12. The Brain – Surround Yourself With Other Successful People

Napoleon Hill says the brain is like a broadcasting machine. We send out signals to other brains and receive from others.

Therefore, it’s important that we’re mindful about who we surround ourselves with. Which brain signals are you receiving from people around you?

This explains why we tend to assimilate the attitudes, habits and thoughts from those with whom we associate in sympathy and harmony.

If you want to take advantage of the fact that the brain is a transmission station, you can use the mastermind group to send and receive signals by finding solutions in a brainstorm of ideas.

Napoleon Hill called this “the blending of many minds into one.” 

The procedure is simple. You sit down together and state the nature of the problem or goal and then begin discussing it. 

Each person contributes with whatever thoughts that may occur. This places each participant in communication with unknown sources of knowledge, says Napoleon Hill. 

13. The Six Sense – Trust Your Instincts

The last principle – the “sixth sense” – only emerges when you have mastered the other 12 principles.

As you develop good habits and master a positive mindset, you will also be able to trust your instincts more and use them to make decisions.

Hills writes that with the help of the sixth sense, you will be warned of impending dangers in due time so that you can avert them, and you will be notified of opportunities in time to take advantage of them.

He also explains that you can imitate your idols and be able to do so quite well.

He suggests that you develop your own board of fantasy advisors that you can hold meetings with and ask for advice from.

These can be historical or living heroes. They can be famous heroes or family members.

During the meetings with these “invisible advisors”, you will become particularly susceptible to impressions and warnings from the sixth sense.

Eliminate the Three Worst Enemies of the Law of Attraction

In order to apply the law of attraction, it’s important that you eradicate its three worst enemies: indecision, doubt and fear.

The sixth sense will never function as long as only one of the three exists in your mind.

How do you eradicate them?

Napoleon Hill says that a state of mind is something you choose. In other words, you can control your own thoughts, your mind and your emotions. You have the power to feed it the thought impulses you want to have.

It also means that you must always protect yourself and avoid being susceptible to negative influences. 

He directly recommends that you shut yourself off completely from people who in any way make you depressed or discourage you.

“Without doubt, the most common weakness of all human beings is the habit of leaving their minds open to the negative influence of other people.”

These were the 13 principles of Napoleon Hill. Did you learn something new that you can put in practice today?

The place to begin is choosing your goal. 

What goal will you set that you can start using the 13 principles on today?

If it’s a financial goal, be sure to download my e-book to get started on gaining specialized knowledge to create your financial plan today.

You can download my e-book Free Yourself here. 

Here Is Bill Ackman’s 9-point Checklist

Here Is Bill Ackman’s 9-point Checklist

Bill Ackman is one of the most successful stock investors of recent times.

He has made some pretty good stock market bets – among others, in the American fast-food chain Chipotle Mexican Grill, which more than quadrupled in value in the few years since he invested in them.

But he has also previously had some years where everything went wrong, such as when he shorted Herbalife.

He lost money, the investors fled, but he turned things around and became successful again. 

The tough years made him analyze what went wrong and return to the old way of investing.

Bill Ackman Rediscovered His Own Checklist

He says he and his team went astray and had to return to classic value investing. In the beginning, he followed a checklist to find good companies – with great success. 

Then he veered from the path, and the problems began to pile up.

“I went back to the core principle that had driven our success for the first 12 years. I had a member engrave them on a stone tablet, not unlike Moses’ 10 commandments,” he said in an interview with Bloomberg.

Today, he and his team go through the checklist for analyzing companies prior to each investment. 

I don’t know about you, but I’d love to get my hands on that checklist. 

Don’t worry, that’s exactly what I’m going to reveal in this blog post. 

1. The Company Must Be Simple and Predictable

It must be a single business with a single structure, operating in an industry you understand and selling a product you understand.

We want to be able to predict the future of the company. 

That means that a lot of sectors will be out of your reach. It’s difficult – for example – to predict the future for a biotech company without a product on the market.

It can also be difficult to predict the future for companies whose turnover or profit fluctuates a lot. 

2. The Company Must Have a Positive Free Cash Flow

You don’t want to invest in companies where money is pouring out the bottom. 

Bill Ackman looks at free cash flow. 

It is a key figure that is usually stated in the accounts. In case it’s not, you can calculate it yourself. You find operating cash flow and deduct maintenance capex from the cash flow statement. 

Why is it important? As Bill Ackman says:

“If we can’t predict the cash flows, we don’t know what it’s worth.”

3. They Have to Be Dominant

Bill Ackman loves companies that have a dominant position within their market: companies such as the hotel chain Hilton, the coffee chain Starbucks, the streaming service Netflix and the fast-food chain Chipotle Mexican Grill.

Why? Because it’s a sign that they have some kind of competitive advantage. 

4. They Must Have High Barriers to Entry 

Barriers to entry mean that it’s difficult for competitors to enter their business, typically because it’s costly to start business at the same level. 

It’s always important that the company you invest in has some kind of competitive advantage that protects them so other companies can’t easily steal their clients. 

Competitive advantages may be that they have a secret ingredient (e.g., Coca-Cola) or a patent. These advantages may also be that they have a direct monopoly (bridges, railways), economies of scale (Amazon, Walmart), a strong brand (Coca-Cola), costs – either in price or time – if you want to switch to another company (banks), or network benefits (Facebook, Microsoft).

5. High Return on Capital

The company must be good at making money on the capital invested in the company.

Here you can look up a key figure such as ROIC (return on invested capital).

6. Limited Exposure to Extrinsic Risks

This could be the threat that the legislators will step in and make restrictions in the area.

An extrinsic threat is something coming from outside and something out of the management’s control.

Like when the EU zooms in on Big Tech and you sense that some crackdown might be in the cards. 

7. Strong Balance Sheet

He only wants to invest in companies that do not require access to outside capital to survive.

In other words, this means that they must have low debt compared to the money they make.

A rule of thumb is that they must be able to pay off their long-term debt with the free cash flow in three years.

8. Good Management and Governance 

The company must be run by management that you trust.

This applies not only to top management, but also to the board of directors.

One way to evaluate them is to go back historically and read their letters to shareholders that you find with each annual report. 

What have they promised in the past, and have they kept it up?

9. A Gap Between Price and Value 

Sometimes it happens that the share price falls to a level below what the company is actually worth.

This is something you can calculate. It may sound big and difficult – but it is not.

I explain how you can do it yourself in my e-book Free Yourself, which you can download below.

In my free e-book Free Yourself, you can learn a lot more about the style of investing that we call value investing. You can download it here. 

To learn more about my style of investing, you can download my e-book Free Yourself here. 

How to Change Your Money Identity to Stock Market Investor

How to Change Your Money Identity to Stock Market Investor

The other day I spoke with a former student who bought her first stock because she wanted to change her money identity.

She called it an “identity investment”.

A what?

Yes, you see…

She came from a family where security was valued and stocks were considered risky.

When she started my eight-week Value Investor course, she quickly bought some shares in a company – without even going through the checklist to define it as a wonderful company as I had taught her.

When I asked during a recent strategy call why she had invested in that company, she said, “Well, that one. It was an identity investment.”

She bought the stock with the sole purpose of changing her identity. She wanted to move from being someone who doesn’t have the courage to buy shares to someone who identifies as a shareholder. 

I actually think the concept is brilliant.

Your Money Identity Rules Your World

Why is this a good concept?

Maybe you haven’t been aware of it until now, but there’s a lot of identity built around money.

Many of the decisions you automatically make are not rational decisions, but emotional decisions that originate from a deeper place within yourself.

Maybe it’s something you were brought up not to do (like buying stocks because it’s “gambling”). Maybe you think you belong to a group that is against investing (who call wealthy people “filthy rich” and think stockowners are capitalists who exploit the world).

You wonder why you get sick to your stomach every time you think about investing or learn something about it, and you don’t quite understand why. Maybe it’s because you feel it’s dangerous or wrong? Maybe it’s contradictory to your identity?

What is Your Money Identity?

When we think about it, it’s obvious that identity tends to have a money element. Consumption and identity are closely linked. Why else would so many companies spend so much money on brand building?

Some people are willing to spend fortunes to buy a Porsche or dress in Louis Vuitton. Why? Because they want to possess the identity that the brand promises them.

Of course, there is also an identity built around how we do NOT spend or invest our money. There are some things that we CAN’T buy or invest in because it doesn’t match the way we think about ourselves.

If you think about money and start a sentence with:

“I’m the kind of person who….”

What comes to mind next?

Or if you’re thinking about stocks and need to finish the sentence:

“In my family…”

What comes to mind next?

You Can Break Away from This by Making an “Identity Investment”

To break free from your image and your social heritage, you can throw yourself into making an identity investment.

But what is it, really?

Let’s try to define it.

1. It can be buying stocks for the first time

It’s an investment that you make because you want to break out of a limitation that has bothered you in the past.

It may be the first share you buy. With the purchase of your first share, you actually change your identity. Now you can call yourself a shareholder.

2. It can be a change in what kind of shares you buy

If you’ve always invested in funds, it might be time to buy shares in a company, so you know that option is open to you too.

3. It can make you go beyond national borders

If you have always only invested in American companies, it may be time for you to buy a few shares in a foreign company today to establish that this is also an option for you.

4. It can be a large or a small investment

It doesn’t have to be a big investment. It can be a single share.

But if your pattern is to only buy stocks for small amounts even if you have a lot of cash savings, you may need to test your identity by making a slightly larger investment.

Combine Your Investments with Knowledge

It’s best to pair your identity investment with investment books or even a course.

Warren Buffett says that knowledge is the best way to manage risk.

It’s essentially the same as everything else. It’s also safer for you in traffic if you know the traffic rules and have taken driving lessons. It’s safer for your child in the swimming pool if they receive swimming lessons first.

That’s why I really recommend you read my investment book (which you can download below) before you jump into changing your identity through shares.

In my e-book Free Yourself, you can learn much more about building wealth by holding stocks. You can download it here.

What are your goals for 2023? What qualities do you need to be successful in your goal? Do you have an inner type that you can put to work?

To learn more about my style of investing, you can download my e-book Free Yourself here.